Build Your Brand. Understand Your Audience. Create Content With Confidence.
Saturday 24 October 2026 | LIVE Online Workshop | $165
Social media is rarely the real problem.
More often, artists are struggling with questions like:
Who am I actually talking to?
What makes me different?
Why isn’t my content connecting?
What should I be posting?
How do I grow without feeling fake, salesy or like I’m constantly feeding the Instagram machine?
Instagram Impact is a live, full-day online workshop designed to help artists and creatives understand not just what to do on Instagram, but why it works.
Yes, we’ll talk about Instagram.
But we’ll also talk about your brand, your audience, messaging, psychology, decision-making, visibility and what actually influences people to stop, connect, engage and eventually take action.
Because once you understand those things, Instagram becomes a whole lot easier.
WHAT WE’LL COVER
Brand Clarity
Get clearer about what makes you and your work distinctive, and learn how to communicate that without trying to manufacture a “brand” that doesn’t feel like you.
Understanding Your Audience
Move beyond simply trying to attract more followers. We’ll look at who you’re actually trying to reach, what matters to them and how understanding your audience changes the content you create.
Psychology, Attention & Connection
Understand some of the psychology behind attention, trust, memory and decision-making, and why certain content connects while other content disappears into the scroll.
Content That Has a Purpose
Learn how to approach Reels, Stories, Carousels and posts more strategically, so you’re not creating content simply because you think you’re supposed to.
What Actually Matters on Instagram
We’ll unpack reach, engagement, followers and other metrics so you can stop obsessing over numbers that may not actually be telling you very much.
A Strategy You Can Actually Maintain
You do not need to spend your life creating content.
We’ll build a more sustainable approach that works alongside your creative practice, your business and, importantly, your actual life.
WHAT YOU’LL WALK AWAY WITH
By the end of Instagram Impact, you’ll have:
✔ Greater clarity around your brand and what makes your work unique
✔ A much better understanding of the audience you want to reach
✔ Clear content pillars aligned with your work and goals
✔ More confidence about what to post and why you’re posting it
✔ A practical framework for planning content
✔ A better understanding of what your Instagram insights are actually telling you
✔ Practical strategies for Reels, Stories, Carousels and posts
✔ A more sustainable approach to visibility and growth
✔ Clear actions you can start implementing immediately
Most importantly, I want you to leave second-guessing yourself less and showing up with more intention.
THIS ISN’T AN “ALGORITHM HACKS” WORKSHOP
Instagram changes constantly.
Features change. Algorithms change. Trends come and go.
But people are still people.
That’s why Instagram Impact focuses much more deeply on understanding attention, connection, trust, communication and decision-making, then applying those principles to Instagram.
I don’t want you leaving with a list of tricks that may be irrelevant six months from now.
I want you to understand what you’re doing well enough to make better decisions for yourself.
WHO IS IT FOR?
Instagram Impact is suitable for artists and creatives at all levels, including complete beginners and people who have been using Instagram for years but want a clearer, more strategic approach.
It’s particularly for you if you’re tired of:
• Guessing what to post
• Feeling like you should be doing more
• Chasing followers without really knowing why
• Comparing your account to everybody else’s
• Creating content that takes hours and seems to go nowhere
• Wondering whether Instagram is actually helping your creative practice or business
You do not need to be “good at Instagram” before you come.
That’s rather the point.
WHAT PAST PARTICIPANTS HAVE SAID
"Awesome, well worth the investment. Busted my personal myths about Instagram algorithms. I feel much more confident to promote and to find my target audience."
Karen Scott (@kazzaart)
"A perfect mix of the psychology behind using Instagram and the practicalities of using it. So much to think about and try out. Thank you for the best day."
Justine Dique (@totes_ceramics)
"Lyne has a way of putting things into words that just makes everything make sense. She taught me so much and completely changed how I feel about, approach, and manage my social media. I am confident in what I create now and I finally know how to measure what actually matters."
Michelle Graham (@theartofmichelleg)
WORKSHOP DETAILS
WHEN: Saturday 24 October 2026
TIME: 8:45am login | 9:00am to 3:00pm workshop
WHERE: Live online via Zoom
INVESTMENT: $165
LEVEL: Beginner to experienced
Your Zoom link and workshop information will be emailed to you before the session.
WHAT YOU’LL NEED
To get the most from the day, please have:
• Your mobile phone with Instagram installed
• A laptop or iPad if available
• Your chargers
• A notebook and pen or your preferred digital note-taking setup
• Access to your Instagram account
Ideally, your Instagram account will be set as a Business, Creator or Professional account, but if you have absolutely no idea what that means, don’t worry. We can sort that out together.
🛡️ OUR GUARANTEE
We proudly stand behind the content and strategies taught in Instagram Impact.
Apply what you learn consistently for three months or more and, if you see no measurable growth in your Instagram reach or engagement, we’ll refund your workshop fee in full.
Instagram doesn’t need to feel overwhelming.
Once you understand your brand, your audience and the people on the other side of the screen, content creation becomes simpler, more intentional and far more useful.
Less guessing. Less noise. More clarity, confidence and impact.
Saturday 24 October 2026 | $165
Build Your Brand. Understand Your Audience. Create Content With Confidence.
Saturday 24 October 2026 | LIVE Online Workshop | $165
Social media is rarely the real problem.
More often, artists are struggling with questions like:
Who am I actually talking to?
What makes me different?
Why isn’t my content connecting?
What should I be posting?
How do I grow without feeling fake, salesy or like I’m constantly feeding the Instagram machine?
Instagram Impact is a live, full-day online workshop designed to help artists and creatives understand not just what to do on Instagram, but why it works.
Yes, we’ll talk about Instagram.
But we’ll also talk about your brand, your audience, messaging, psychology, decision-making, visibility and what actually influences people to stop, connect, engage and eventually take action.
Because once you understand those things, Instagram becomes a whole lot easier.
WHAT WE’LL COVER
Brand Clarity
Get clearer about what makes you and your work distinctive, and learn how to communicate that without trying to manufacture a “brand” that doesn’t feel like you.
Understanding Your Audience
Move beyond simply trying to attract more followers. We’ll look at who you’re actually trying to reach, what matters to them and how understanding your audience changes the content you create.
Psychology, Attention & Connection
Understand some of the psychology behind attention, trust, memory and decision-making, and why certain content connects while other content disappears into the scroll.
Content That Has a Purpose
Learn how to approach Reels, Stories, Carousels and posts more strategically, so you’re not creating content simply because you think you’re supposed to.
What Actually Matters on Instagram
We’ll unpack reach, engagement, followers and other metrics so you can stop obsessing over numbers that may not actually be telling you very much.
A Strategy You Can Actually Maintain
You do not need to spend your life creating content.
We’ll build a more sustainable approach that works alongside your creative practice, your business and, importantly, your actual life.
WHAT YOU’LL WALK AWAY WITH
By the end of Instagram Impact, you’ll have:
✔ Greater clarity around your brand and what makes your work unique
✔ A much better understanding of the audience you want to reach
✔ Clear content pillars aligned with your work and goals
✔ More confidence about what to post and why you’re posting it
✔ A practical framework for planning content
✔ A better understanding of what your Instagram insights are actually telling you
✔ Practical strategies for Reels, Stories, Carousels and posts
✔ A more sustainable approach to visibility and growth
✔ Clear actions you can start implementing immediately
Most importantly, I want you to leave second-guessing yourself less and showing up with more intention.
THIS ISN’T AN “ALGORITHM HACKS” WORKSHOP
Instagram changes constantly.
Features change. Algorithms change. Trends come and go.
But people are still people.
That’s why Instagram Impact focuses much more deeply on understanding attention, connection, trust, communication and decision-making, then applying those principles to Instagram.
I don’t want you leaving with a list of tricks that may be irrelevant six months from now.
I want you to understand what you’re doing well enough to make better decisions for yourself.
WHO IS IT FOR?
Instagram Impact is suitable for artists and creatives at all levels, including complete beginners and people who have been using Instagram for years but want a clearer, more strategic approach.
It’s particularly for you if you’re tired of:
• Guessing what to post
• Feeling like you should be doing more
• Chasing followers without really knowing why
• Comparing your account to everybody else’s
• Creating content that takes hours and seems to go nowhere
• Wondering whether Instagram is actually helping your creative practice or business
You do not need to be “good at Instagram” before you come.
That’s rather the point.
WHAT PAST PARTICIPANTS HAVE SAID
"Awesome, well worth the investment. Busted my personal myths about Instagram algorithms. I feel much more confident to promote and to find my target audience."
Karen Scott (@kazzaart)
"A perfect mix of the psychology behind using Instagram and the practicalities of using it. So much to think about and try out. Thank you for the best day."
Justine Dique (@totes_ceramics)
"Lyne has a way of putting things into words that just makes everything make sense. She taught me so much and completely changed how I feel about, approach, and manage my social media. I am confident in what I create now and I finally know how to measure what actually matters."
Michelle Graham (@theartofmichelleg)
WORKSHOP DETAILS
WHEN: Saturday 24 October 2026
TIME: 8:45am login | 9:00am to 3:00pm workshop
WHERE: Live online via Zoom
INVESTMENT: $165
LEVEL: Beginner to experienced
Your Zoom link and workshop information will be emailed to you before the session.
WHAT YOU’LL NEED
To get the most from the day, please have:
• Your mobile phone with Instagram installed
• A laptop or iPad if available
• Your chargers
• A notebook and pen or your preferred digital note-taking setup
• Access to your Instagram account
Ideally, your Instagram account will be set as a Business, Creator or Professional account, but if you have absolutely no idea what that means, don’t worry. We can sort that out together.
🛡️ OUR GUARANTEE
We proudly stand behind the content and strategies taught in Instagram Impact.
Apply what you learn consistently for three months or more and, if you see no measurable growth in your Instagram reach or engagement, we’ll refund your workshop fee in full.
Instagram doesn’t need to feel overwhelming.
Once you understand your brand, your audience and the people on the other side of the screen, content creation becomes simpler, more intentional and far more useful.
Less guessing. Less noise. More clarity, confidence and impact.
Saturday 24 October 2026 | $165
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